Meet Fee and Karsten – the parents behind the wobie box

Fee und Karsten Fröiland von der wobie GmbH in Hamburg; Ehepaar, Eltern, Familienunternehmen

Hello! We're Fee and Karsten. We founded wobie, but first and foremost we're parents who enjoy listening to stories with our child.

How a simple question led to the wobie box

The idea came one ordinary afternoon in our child's room. They were getting into audiobooks, and we wondered: Why buy more figures or recordings when so much is already on Spotify?

We had plenty to listen to, but no device that fitted our family. We didn't want to keep buying accessories or hand over our phone every time.

We asked ourselves: Could it be simpler? A Spotify player a child could use as easily as a toy. We couldn't find one, so we made it. The wobie box has been available since 2023 and we're glad to see more children choosing what to listen to themselves.

Made by parents for families

We combined our experience to make something useful in daily life. Fee drew on her product development background to make the box durable and easy for children to use. Karsten brought his knowledge of sales and pricing so our small family business could remain independent.

‘For us, the wobie box is more than a piece of technology. Children get to start their favourite stories themselves, and parents get a moment to breathe.’

What goes into the price?

Sometimes people ask. The answer is simple: wobie doesn't sell its own content subscription.

The technology: Inside is a quality Wi-Fi speaker that streams music directly; it isn't just a Bluetooth speaker.

Buy it once, keep using it: You don't have to buy new recordings from us. Use your existing Spotify account. Compared with Toniebox & similar figure-based systems, that can reduce the cost of adding new content.

Why don't you see us on social media every day?

We'd rather spend our time improving the wobie box and offering personal support. If something goes wrong, we respond ourselves and help find a solution. Your feedback helps us make the product better.

We're glad you're here.

P.S. Have a question or idea? Send us a message. We enjoy hearing from other parents.