Privacy wobie fav

Privacy declaration

wobie fav

introduction

With the following data protection declaration, we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent within the framework of the provision of our application.

The terms used are not gender-specific.

Status: December 13, 2022

Table of Contents

  • introduction
  • Responsible
  • Overview of processing
  • Relevant legal bases
  • Business Achievements
  • Use of online platforms for offer and sales purposes
  • Providers and services used in the course of the business
  • Special notes on applications (apps)
  • Registration, login and user account
  • Single sign-on login
  • cloud services
  • Newsletters and electronic notifications
  • Promotional communication via e-mail, post, fax or telephone
  • Presence in social networks (social media)
  • Plugins and embedded functions and content
  • Change and update of the privacy policy
  • definitions of terms

Responsible

wobie GmbH

An der Alster 6

20099 Hamburg

Germany


Authorized individuals:

Karsten Froeiland


E-mail address:

kontakt@wobie.de


Imprint:

www.wobie.de/imprint



Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.


Types of data processed

  • inventory data.
  • payment details.
  • Contact details.
  • content data.
  • contract data.
  • usage data.
  • Meta/Communication Data.
  • Event Data (Facebook).


Categories of data subjects

  • Customers.
  • employees.
  • Interested persons.
  • communication partner.
  • user.
  • business and contractual partners.


purposes of processing

  • Provision of contractual services and customer service.
  • Contact Requests and Communication.
  • Safety measures.
  • direct marketing.
  • range measurement.
  • office and organizational procedures.
  • conversion measurement.
  • Management and response to inquiries.
  • feedback.
  • Marketing.
  • Profiles with user-related information.
  • registration procedure.
  • Provision of our online offer and user-friendliness.
  • information technology infrastructure.


Relevant legal bases

Below you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.
  • Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR) - The processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures that are taken at the request of the data subject.
  • Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR) - Processing is necessary to protect the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.



In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.


Business Achievements

We process the data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g respond.

We process this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the case of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of the administrative tasks associated with these obligations and the corporate organization. In addition, we process the data on the basis of our legitimate interests in proper and economical business management and security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of the applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special markings (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after statutory warranty and comparable obligations have expired, ie, in principle after 4 years, unless the data is stored in a customer account, e.g. for as long as it must be kept for legal archiving reasons. The statutory retention period is ten years for documents relevant to tax law and for trading books, inventories, opening balance sheets, annual financial statements, the work instructions and other organizational documents and accounting documents required to understand these documents, and six years for received commercial and business letters and reproductions of the commercial and business letters sent. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report were drawn up, the commercial or business letter was received or sent or the accounting document was created, and the recording was also made has been made or the other documents have been created.


Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
  • Affected people: Customers; Interested persons; business and contractual partners.
  • purposes of processing: Provision of contractual services and customer service; Safety measures; contact requests and communication; office and organizational procedures; Management and response to inquiries.
  • Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

  • Customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, "customer account" for short). If it is necessary to register a customer account, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent registrations and uses of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove the registration and to prevent any misuse of the customer account. If customers have terminated their customer account, the data relating to the customer account will be deleted , subject to the retention of which is required for legal reasons. Customers are responsible for backing up their data upon termination of the customer account; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

Use of online platforms for offer and sales purposes

WWe offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the execution of the payment process and the methods used on the platforms for measuring reach and for interest-based marketing.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
  • Baffected persons: Customers.
  • Purposes of processing: Provision of contractual services and customer service; Marketing.
  • Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:


Providers and services used in the course of the business

As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (“services” for short) in compliance with legal requirements. Their use is based on our interests in the proper, lawful and economical management of our business operations and our internal organization.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Contract data (e.g. subject of the contract, term, customer category).
  • Affected people: Customers; Interested persons; Users (e.g. website visitors, users of online services); business and contractual partners.
  • Purposes of processing: Provision of contractual services and customer service; office and organizational procedures.
  • Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

  • TuneIn: TuneIn is an online service and mobile app for Android, Apple iOS, Blackberry, Microsoft Windows Phone, Fire OS and Samsung that allows streaming radio stations and internet radio; Service Provider: TuneIn, Inc.
  • Spotify: Spotify (from English to spot 'discover' and to identify 'identify')[3] is a listed audio streaming service based in Stockholm. In addition to music, audio books and podcasts can also be streamed; Service Provider: Spotify AB.

Special notes on applications (apps)

We process the data of the users of our application insofar as this is necessary in order to be able to provide the application and its functionalities to the users, to monitor their security and to be able to develop them further. We can also contact users in compliance with legal requirements if communication is required for administration or use of the application. In addition, with regard to the processing of user data, we refer to the data protection information in this data protection declaration.



Legal bases: The processing of data required to provide the functionalities of the application serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. approval of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests Interests. If users are expressly asked for their consent to the processing of their data, the data covered by the consent will be processed on the basis of the consent.

  • Types of data processed: Inventory data (e.g. names, addresses); Meta/communication data (e.g. device information, IP addresses); payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject of the contract, term, customer category).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

  • Commercial use: We process the data of the users of our application, registered users and any test users (hereinafter referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our application and to be able to develop it further. The required information is marked as such within the framework of the conclusion of the use, order, order or comparable contract and may include the information required for the provision of services and for any billing as well as contact information in order to be able to hold any consultations; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).
  • Storage of a universal and unique identifier (UUID): The application saves a so-called universally unique identifier (UUID) for the purpose of analyzing the use and functionality of the application and storing user settings. This identifier is generated when this application is installed (but is not connected to the device, i.e. not a device identifier in this sense), remains stored between the start of the application and its updates and is deleted when users remove the application from their device.

Registration, login and user account

Users can create a user account. As part of the registration, the users are informed of the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The processed data includes in particular the login information (user name, password and an e-mail address).

When using our registration and login functions and when using the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can be informed by email about processes that are relevant to their user account, such as technical changes.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service; Safety measures; managing and responding to inquiries; Provision of our online offer and user-friendliness.
  • Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

  • Registration with pseudonyms: Users may use pseudonyms as usernames instead of real names; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

Single sign-on login

"Single sign-on" or "single sign-on registration or "authentication" refers to procedures that allow users to log in with the help of a user account with a provider of single sign-on procedures (e.g a social network), also with our online offer. The prerequisite for single sign-on authentication is that the user is registered with the respective single sign-on provider and enters the required access data in the online form provided for this purpose, or .are already registered with the single sign-on provider and confirm the single sign-on registration via the button.

The authentication takes place directly with the respective single sign-on provider. As part of such authentication, we receive a user ID with the information that the user is logged in to the respective single sign-on provider under this user ID and an ID that we can no longer use for other purposes (so-called "user handle "). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the selected data releases as part of the authentication and also on what data users have in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the choice of the user, it can be different data, usually it is the e-mail address and the user name. The password entered during the sign-on procedure with the single sign-on provider is neither visible to us nor is it stored by us.

Users are asked to note that their information stored by us can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actually takes place. For example, if the user's e-mail address changes, they must change it manually in their user account with us.


If agreed with the users, we can use the single sign-on registration as part of or before the fulfillment of the contract, insofar as the users have been asked to do so, process it within the framework of consent and otherwise use it on the basis of our legitimate interests and those of the interests of the users in an effective and secure registration system.

If users decide that they no longer want to use the connection to their user account with the single sign-on provider for the single sign-on process, they must cancel this connection within their user account with the single sign-on provider. If users want to delete their data from us, they must cancel their registration with us.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service; Safety measures; registration procedure; Range measurement (e.g. access statistics, recognition of returning visitors); Conversion measurement (measurement of the effectiveness of marketing measures); Profiles with user-related information (creating user profiles).
  • Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

Cloud Services

We use software services that are accessible via the Internet and run on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

In this context, personal data can be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us, as set out in this data protection declaration. This data can include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their content. The providers of the cloud services also process usage data and metadata, which they use for security purposes and to optimize the service.



If we use the cloud services to provide forms or similar documents and content for other users or publicly accessible websites, the providers can store cookies on the users' devices for web analysis purposes or to change user settings (e.g. in the case of media control). remember, save.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
  • Affected people: Customers; employees (e.g. employees, applicants, former employees); Interested persons; communication partner.
  • Purposes of processing: office and organizational procedures; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).).
  • Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for it, it is decisive for the consent of the user. Our newsletter also contains information about our services and us.

In order to register for our newsletters, it is generally sufficient if you enter your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.


Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.



Deletion and restriction of processing:We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist (so-called "blocklist") solely for this purpose.


The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Meta/communication data (e.g. device information, IP addresses); Usage data (e.g. websites visited, interest in content, access times).
  • Affected people: communication partner.
  • Purposes of processing: direct marketing (e.g. by e-mail or post); Contact Requests and Communication.
  • Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.


Further information on processing processes, procedures and services:

  • Measurement of open and click rates: The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval.This information is collected for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which are determined with the help of the IP address can be determined) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us to understand the reading habits of our N to recognize users and adapt our content to them or to send different content according to the interests of our users. The measurement of opening rates and click rates as well as storage of the measurement results in the user profiles and their further processing are based on the consent of the user. Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be canceled or objected to. In this case, the stored profile information will be deleted; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
  • Twilio: Twilio is a cloud communication platform that allows you to programmatically make and receive calls, send and receive text messages, and perform other communication functions using web service interfaces; Service Provider: Twilio Inc., 375 Beale Street, Suite 300, San Francisco, California 94105, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site: https://www.twilio.com ; Data protection: https://www.twilio.com/legal/privacy ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.twilio.com/legal/data-protection-addendum .

Promotional communication via e-mail, post, fax or telephone

We process personal data for the purpose of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we store the data required to prove the previous authorization for contacting or sending up to three years after the end of the year of the revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently observing the revocation or objection of the user, we also store the data required to avoid being contacted again (e.g. e-mail address, telephone number, name depending on the communication channel).

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, telephone numbers).
  • Affected people: communication partner.
  • Purposes of processing: Direct marketing (e.g. by e-mail or post).
  • Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Presence in social networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user, because it could make it more difficult to enforce the user's rights, for example.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created on the basis of usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the user. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Types of data processed: Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.
  • Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

Plugins and embedded functions and content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content" ).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, websites to be referred to, the time of the visit and other information on the use of our online offer and can also be linked to such information from other sources.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Range measurement (e.g. access statistics, recognition of returning visitors); Conversion measurement (measurement of the effectiveness of marketing measures); Profiles with user-related information (creating user profiles).
  • Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).


Further information on processing processes, procedures and services:

Change and update of the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

definitions of terms

This section provides you with an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

  • Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a method that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the website on which the marketing measures take place and then called up again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to determine certain personal aspects relating to a natural person (e.g Depending on the type of profiling, different information regarding demographics, behavior and interests (e.g. interaction with websites and their content, etc.) can be analyzed, evaluated or predicted (e.g. interests in certain content or products, the click behavior on a website or whereabouts). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The range measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as website content. With the help of the range analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis purposes in order to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer.
  • Responsible: The "person responsible" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: "Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term goes far and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
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